What can I do if I have a problem with a pay later service (BNPL)?
Pay later, or 'Buy Now, Pay Later' (BNPL), is becoming increasingly popular for online purchases. It is a convenient payment method because you only pay once you have received the order and are satisfied with it. But what if something goes wrong with your order and you still have to pay?
What can go wrong if I pay for my order afterwards?
While buy now, pay later services offer additional flexibility, problems can arise that put you in a sticky situation. For example:
- You have ordered a product, but it never arrived. Even though you have not received anything, you will still receive reminders to pay.
- You have returned a product, but the webshop says it was never received. You have proof of postage, yet you continue to receive emails stating that payment is still required.
- You receive something different than you ordered, or the product is damaged. But returning it is difficult because the return procedure is not clear. Or because the webshop does not confirm the return and no longer responds to your messages.
In these cases, it is important to contact the online shop and the payment service provider quickly. Usually, you can indicate to the payment service provider that there is something wrong with the order. The outstanding payment will then be paused.
What am I entitled to when I order online?
Are you buying something from an online store in another EU country, Norway or Iceland? If you live within the EU, you would have the same rights as when making a purchase in your own country. For example, you are entitled to a good product. You also get 14 days to try the product as you would in a regular store. Would you rather not have the product? Then you can return it.
Right of withdrawal (cooling-off period)
In many cases, you can return your purchase within 14 days after you have received it. You do not have to give a reason for this. Sometimes you have to pay the costs for the return shipment yourself. The online shop does not have to reimburse these costs if this is clearly indicated in advance. Has the online shop received the returned product? Then you will receive a refund of the price and shipping costs you paid at the time of purchase.
Do you want to cancel the purchase? Then you can exercise your right of withdrawal. This also applies if you pay afterwards. In that case, don't forget to register your return with the webshop and the payment service.
What can I do if I have a problem with my order?
Is there something wrong with the order? Then there are several steps you can take to solve the problem.
1. Contact the webshop
Did you not receive the product you ordered, or is it damaged? Then contact the webshop as soon as possible. Usually, the webshop indicates where you can send your message. Write a clear message stating what the problem is and ask the webshop for a solution, such as a replacement product or a refund.
Save all messages you receive from the webshop. Are you returning the product? Please also keep your proof of shipment and e-mails with the tracking information (track & trace). This allows you to show that the package has been shipped. If you don't have this, it is difficult to prove that you no longer have the product.
Also notify the payment service provider about the issue
Did you pay afterwards? Then also let the payment service provider know that you are returning the product. The payment will then be paused, so that you have more time to find a solution with the webshop.
2. Report the problem to the payment service provider
Can't figure it out with the online shop? Then you can contact the payment service provider. Payment service providers often offer protection against situations where you do not receive a product. Or if the webshop insists that the returned product has not arrived. You can then pause the payment until the problem is resolved. This is also called buyer protection or purchase protection.
Consumer Ombudsman (NL) or Consumer representative (BE)
Do you disagree with a decision of the payment service provider? Then you may be able to contact a Consumer Ombudsman. This Ombudsman will assess your complaint again and see how it can be resolved. Check the website or the terms and conditions of the payment service provider to see who you can contact with a complaint and how the provider handles complaints.
3. Report the problem to a consumer organisation
Is the webshop and the payment service provider not helping you? Then you may be able to contact the following organisations:
Is it a problem with a payment service provider in Sweden? If you have followed the complaints procedure, but are not satisfied with the proposed solution or are still unable to find a solution, you can contact the National Board for Consumer Disputes. This is an independent consumer organisation that assesses your complaint and proposes a solution. You can only file a complaint here if the payment service provider has rejected your complaint or if you don't get a response at all. There is a fee you pay to the organisation to file a complaint.
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Do you live in the Netherlands and is the payment platform located in another EU country, Norway, or Iceland? If you are unable to solve the problem with the webshop and the payment platform, you can share your complaint with ECC Netherlands.
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Do you think the webshop does not comply with the rules? If so, you can report this to ACM ConsuWijzer. Please note that the ACM does not assist in individual cases, but may investigate a business's practices and impose fines if the organisation receives many similar complaints.
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In 2026, new rules will be introduced for pay-later services. The AFM may be assigned to supervise payment service providers in the Netherlands. Although the AFM cannot take yet take action if a payment service provider does not comply with the rules, you can already report problems with payment service providers on Melden heeft zin (in Dutch). This will help the organisation gain insights into existing problems and prepare for its new responsibilities under the forthcoming legislation.
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Tips to avoid problems
Paying later is a convenient way to make online purchases, but it is important to check the webshop before ordering. This will prevent you from having to pay for an order that you never received or that does not meet your expectations.
- Check the reliability of the webshop
Read the reviews on an independent website and see if the webshop seems reliable. This can prevent many problems. Read the terms and conditions carefully
Check the terms and conditions of the webshop and the payment service provider. This way, you know exactly what your rights are and what steps you can take if something goes wrong. For example, see if you can find an address, what the return policy is, how the webshop or payment service provider deals with complaints, and which law applies.
- Keep evidence
Make sure you always have proof of shipment or receipt of the product, such as a return tracking number or a confirmation email.
How we can help you
The European Consumer Centre informs you about your consumer rights in the EU, provides free legal advice for cross-border disputes, and offers mediation if you and a seller can’t reach an agreement. On our website, you’ll find clear information, practical tips, and sample letters to help you take the right steps.