Aliaz Cooperation fined
The Latvian Consumer Rights Protection Centre (CRPC) imposed a fine of 90,000 euros on Aliaz Cooperation Ltd for unethical business practices. Aliaz sent unsolicited nutritional supplements and other products to consumers and demanded payment for these. The company also misled consumers by making unfounded health claims in advertisements.
Misleading advertisements
The Latvian consumer rights organisation received many complaints about Aliaz via the ECC Network, amongst others. The consumer rights organisation therefore launched an investigation. This investigation showed that Aliaz had engaged in dishonest advertising about nutritional supplements via websites such as horsepowerplus.eu, tentigo.eu, dragonslim.com and fatkiller.nu. In these advertisements, Aliaz claimed their nutritional supplements could reduce body fat, speed up metabolism and give more energy. Aliaz could not substantiate these claims.
Unsolicited shipments
In addition, the investigation showed that Aliaz sent unsolicited products to consumers. Some consumers received packages after they had clicked on Aliaz advertisements. Aliaz sometimes sent consumers multiple shipments with invoices of up to 450 euros. The company then sent demands to force consumers to pay the invoices. The consumer rights organisation found that the sending of products in this manner was an unethical and aggressive business practice.
Fined by consumer rights organisation
The Latvian consumer rights protection organisation therefore determined that Aliaz must stop these unethical business practices immediately. The company must also pay a fine of 90,000 euros. This is almost the maximum fine of 100,000 euros that can be imposed in Latvia.
Want to know more?
Have you ever been sent a product you did not request, or would you like to know more about this? You can find more information about unsolicited shipments on this page.